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A CALENDAR? A SUPERB WORK OF ART? OR A REFERENCE BOOK?

The British Mayflies Calendar 2007 is all three.

The 2007 British Mayflies CalenderThis beautifully produced, limited edition, publication is more than a mere calendar – it is something every keen fly fisher will want to keep well after Auld Lang Syne is sung on 31st December 2007.

Photographed by well-known naturalist and entomologist Dr Cyril Bennett, written by Craig Macadam, volunteer coordinator of the Ephemeroptera (Mayfly) Recording Scheme and published by the Riverfly Partnership.

There are 51 species of mayflies in the British Isles, 12 of which are highlighted within the calendar. Each mayfly has been photographed and is shown in great detail. These outstanding images of the dun and the nymph are supported by a distribution map and a calendar strip indicating the months when the species is most likely to be seen in flight.

The Salmon & Trout Association, Orvis and the Environment Agency are cosponsors of the calendar, which enables all income from sales to support work on British Mayflies. The calendar is available from Orvis for just £6.95.

The Riverfly Partnership is a network of organisations whose aim is to promote the understanding and conservation of riverflies.


“World class images supported by informative text” Steve Brooks, Entomologist at The Natural History Museum,

“The essential Christmas gift for every flyfisher,” Pat O’Reilly, author of Match the Hatch.

“An excellent calendar for a cause that all flyfishers can enthusiastically support.”  Paul Knight, Executive Director, Salmon & Trout Association.

“These high quality images really bring alive what we are all working to protect”   Ian Johnson, National Fisheries Policy Manager, Environment Agency


How to order – as an Individual? Individuals can order through the Orvis website on www.orvis.co.uk, in any one of the 20 Orvis Retail Stores across the UK, by Telephone on 0870-066-4177, by Fax on 0870-066-4190, or Email: Customerservice@orvis.co.uk

How to order – as a Retailer? Retailers should phone Orvis on 01264-349501, fax on 01264-349505 or Email their order to HardyH@Orvis.co.uk to receive their wholesale price. We will only accept payment in advance of shipment. Minimum order of 10 calendars.

Source: Salmon & Trout Association UK

Contact: carmel@salmon-trout.org

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